BACK

Creative

EN
BACK

Optimization of banner production

The process of banner production for a regular media campaign is divided into three main steps:

Creating a key visual(s) to illustrate the purpose of the campaign

Design adaptations for selected banner formats

After the customer's approval, the production moves to the next stage - animation

At least 4 people are involved in the process (and this is only on the agency side) and over time this process takes long (about 2-3 weeks). As each stage has to be reviewed, adjusted, and approved by the decision-makers, the time of communication, approval, and correction contributes to the production time.

On average production takes 2 to 4 weeks.

How can we help?

Mancanweb agency has tested and applied a new method in banner production. Using a special production tool:

we reduce the number of people working on production by half.

One project employs a designer-animator, who prepares all design formats at once. The same principle applies to animation.

In general, we reduce the amount of time spent on banner production, which allows us to optimize the required budget for the benefit of the client-side.

For example. You want to make 10 animated banners for Google and Adform channels. Usual costs would be:

Usual costs:

KEY VISUAL production: 6 hours
Design circulation: 7.5 hours
Animation circulation: 7.75 hours
PM: 6.5 hours

Total: 27.75 hours = 1387.50 euros (calculating usual 50 euros / hour rate)

MCW production for 10 banners costs:

KEY VISUAL production: 6 hours
Circulation of design and animation: 10 hours
PM: 4 hours

Total: 20 hours = 1000 euros (calculating 50 euro / hour rate)

You save ~ 28% of the budget.

From the perspective of annual campaigns, the total savings from producing new content every month is € 4650.00 in total.

have a question? Don’t hesitate to contact us.

err
err
err
err
Thx

I have read and accept the Privacy Policy.

err

We use cookies to ensure you get the best experience. By using our website you agree to our Cookie Policy.

Help us help you.

answer a few questions to get us fired up and we’ll contact you in 24 hours with a proposal to work together.

err
err
err
err
err
err
Thx

I have read and accept the Privacy Policy.

err